What should I do to market my product with $500 to $5,000?
If you have a fixed budget, your smartest move is to focus on one high-signal channel, validate your message quickly, and double down only on what gets traction. Pick one audience, one offer, one funnel — test fast, cheap, and visibly.
Why this works
Most solo builders waste budget by scattering it too thin.Small budgets can work — if they’re focused on getting signal, not scale.You’re not buying customers — you’re buying feedback loops.
| Budget | Focus | Moves |
|---|---|---|
| $500 | Message Fit | Test with cold DMs, Reddit posts, DIY Carrd site |
| $1,000 | Signal Boost | Try Reddit Ads, hire part-time writer or UGC |
| $2,500+ | Channel Scaling | Build newsletter magnet, retargeting, partner drops |
Core Steps (Regardless of Budget)
1. Clarify your offer in 10 words.
Example: “Save 4 hours/week by automating customer research.”2. Find where your buyers talk.
Reddit, Discords, Hacker News, niche Slack groups.3. Post publicly. DM privately.
Make 1 public value post. Send 3 DMs asking for honest feedback.4. Build a one-page site.
Use Carrd or Typedream. Keep it:
👉 Headline = Result in X time
👉3 bullet benefits
👉1 proof point (screenshot, quote, example)
👉1 CTA (email or payment link)5. Spend 70% of your budget where signal shows up.
✅Got clicks? Run retargeting.
✅Got replies? Hire a writer to scale that message.
✅Crickets? Change the offer, not the channel.
What tools help here?
REWORD - With 1 month free
MAILERLITE
CARRD
FAQs
Q: What if I launch and get zero traction?
A: That’s signal. Time to test a different offer or niche.Q: Should I do ads or content?
A: Ads if you already know your buyer. Content if you don’t.Q: What channel works best for LLM tools?
A: Reddit, IndieHackers, and LinkedIn (especially “here’s what I built” proof posts).
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